Boone/Oakley Goes In Circles

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You might be a redneck, Jeff Foxworthy said, if you think the most effective form of advertising is on the side of a car going 200 miles an hour. Rednecks or not, the folks at Boone/ Oakley are testing the medium by plastering a new, aerodynamic-looking agency logo on the side of Rick Crawford’s No. 14 vehicle in the Nascar Craftsman Truck Series.

“These trucks are like billboards, but instead of you driving past them, they’re driving past you,” says John Boone, creative director at the Charlotte, N.C.,

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