Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHARLOTTE, N.C. Wave Energy Drink has chosen BooneOakley as its first ad agency following a review. The shop is now tasked with helping the start-up break into a crowded market.
BooneOakley, which, like the client, is based in North Carolina, will create a spring campaign featuring TV, print, online, outdoor, point-of-purchase and special events.
The overall full-year marketing and distribution network budget is $40 million, the agency said, though it did not break out projected paid-media spending.
“They have a demonstrated ability to create buzz, in ways that do not feel like traditional advertising,” said Jason Wolter, vp, marketing at the client, of BooneOakley’s selection.
One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in