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Continental Tire North America has assigned its$5 million account to Boone/Oakley.
Charlotte, N.C.-based Continental, a subsidiary of German tire maker Continental AG, wanted to work with a local agency.
“We liked their thought process and their creative. They came with four separate ideas,” said client marketing manager Jeff Miller about the Charlotte shop. “Their output was phenomenal.”
The creative team of John Boone and David Oakley, who broke away from The Martin Agency of Richmond, Va., last fall, outperformed Long Haymes Carr of Winston-Salem, N.C.,
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