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When the history of commerce on the Internet is written, one thing will be crystal clear: e-shoppers like to buy books and airline tickets on the Web. In what may be the latest data to confirm this, the “purchase categories” of books and plane tickets are the most popular for the active adult online audience. And, according to a new study by Diameter, a research division of New York-based DoubleClick, this popularity hardly varies from region to region.
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