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Travel brands big and small are seeing a modest uptick in interest, an optimistic sign that the leisure and hospitality industry is on the road to recovery.
Booking.com, one of the world’s largest online travel agencies, is seeing more activity from what CMO Arjan Dijk called “dreamers”—travelers searching and planning a vacation, but not quite ready to purchase a room.
To reward the activity and hopefully keep travelers on the platform, Booking.com is giving as much as 5% cash back for guests that create a wishlist on the platform’s mobile app.
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