the book of dave

Wendy’s founder Dave Thomas may be as familiar to consumers as the square hamburgers he promotes, thanks to the TV spots he has starred in.
The Bates USA campaign has featured Thomas since 1989, two years after the shop won the business, now worth about $150 million.
To showcase its success, Bates’ New York and Dublin, Ohio, offices recently published a book of outtakes titled, Dave Thomas: a Decade of Dave in Advertising.
“Every year, we give [franchisees] a Christmas gift to remember the year gone by,” said Gary Steele, Bates executive vice president, worldwide account director on Wendy’s.