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Bonobos' New Campaign Celebrates the Diversity of Men's Bodies

'Project172' features 172 different men wearing the same style of pants

The campaign touts the power of diversity and wants men to jump into the conversation.Bonobos
By Ann-Marie Alcántara

May 23, 2018

Bonobos wants its customers in Chicago and Austin, Texas, to know it stands for more than just clothes—it also promotes inclusivity and acceptance.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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