Bombardier in Review

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DETROIT – Bombardier Corp. of Montreal, the maker of Ski-Doo snow-recreation vehicles and Sea-Doo water recreation vehicles is in the midst of a review for its U.S.-Canadian account, estimated at $3-4 million. Young & Rubicam, Montreal is the incumbent. This past year, Sea-Doo was given a boost in ad spending and exposure as the category went up 16% in 1992.

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