Boku to Arian, Lowe & Travis?





CHICAGO – McCain Citrus Inc. here will most likely name Arian, Lowe & Travis here as its agency to handle its Boku juice drink, sources said last week. McCain had talked to a number of agencies about the product, which had been handled in-house. Both Arian, Lowe & Travis and McConnaughy Stein Schmidt Brown made final presentations for the $3-4 million piece of business. Officials at Arian, Lowe would not comment on Friday.
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