Bohan Wants Tourists to Head for the Black Hills

The Rapid City (S.D.) Air Service Task Force has selected Bohan to promote fly and drive vacation travel to its region.

The Nashville, Tenn., agency topped co-finalists Carlson Marketing in Minneapolis, Masius of New York and Denver’s Barnhart CMI Marketing in a review that began with 15 shops.

Billings for the state-supported project are $4 million. The client, a consortium of advertisers in western South Dakota that includes the Rapid City Regional Airport, wants to increase tourism from untapped markets, according to Larry Thompson, chairman of the agency search committee.

“Bohan showed a depth of understanding of our needs and a level of creativity that far surpassed the other agencies,” said Thompson about the shop’s selection.

Bohan executive vice president John Sharpe said the shop’s spec creative presentation included executions targeting consumers, travel agents and economic development decision makers.

On the local level, the agency will work with Black Hills tourism specialist Tom Griffith of...