BofA Won't Renew Omnicom Deal

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NEW YORK As it begins a review of media chores, Bank of America has confirmed that it would not renew its contract with Omnicom Group to manage and coordinate its advertising and marketing services when the agreement expires in March 2008.

Omnicom’s BBDO, the current lead creative agency, is getting first crack at becoming the primary shop under a new arrangement designed to give BofA more flexibility to work with resources outside Omnicom.

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