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By Joan Voight and Michael McCarthy
SAN FRANCISCO–Four media agencies have been named finalists for Bank of America’s broadcast ad buying account.
A list of nine agencies was shortened last week to SFM Media and Creative Media, both in New York, and International Communications Group and Western International Media, both in Los Angeles, sources said.
Billings are undisclosed, but industry estimates place them at $30-40 million. Officials at the San Francisco bank confirmed that broadcast spending comprises more than half of its total ad budget, believed to be $45-50 million.
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