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NEW YORK The National Football League said today it has signed a three-year deal making Bank of America the league’s first “Official Bank of the NFL.”
Under terms of the deal, BofA will have exclusive rights in the banking services category to use the league’s shield logo and other NFL-licensed marks, such as the Super Bowl, in marketing and advertising promotions through the 2009 season. Financial terms were not disclosed.
These services include consumer checking and savings, credit, debit and ATM cards, wire and currency transfers, currency exchange and community development banking.
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