Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bank of America in mid-October began piloting a new campaign for one of its divisions in the Dallas/Fort Worth area.
Television and print ads for the first time promote Banc of America Investment Services as a separate entity, albeit closely allied with the parent company’s new brand advertising campaign.
Produced by Bozell in New York, the 30-second TV spot shows a young boy clad in white walking across a crowded stock exchange floor while a childish voiceover wonders: “What will I be like a year from now? How much will I grow? How strong will I be in five years? In 10 years?” The boy makes a shushing sound and the boisterous, business-suited crowd on the floor falls silent.
The theme is similar to an ad created for parent company Bank of America, which broke during the Olympics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in