BofA Asks Shops To Pitch Media, Baffling Finalists

In a surprise move, Bank of America has invited additional shops to pitch the media portion of its $80-100 million consolidation review.
Last week’s action comes one month after finalists were tapped in the review for the combined business of the merged BofA and NationsBank: the team of Bozell Worldwide in New York and Temerlin McClain in Irving, Texas, and Lowe & Partners/SMS, New.
The finalists believed their presentations next month would include recommendations from sister media shops TN Media for Bozell and Western: Initiative Media Worldwide for Lowe.
TN, Western and eight others received the new questionnaire, sources said. One of those shops was previously thought to be out: BofA’s broadcast incumbent, GSD&M in Austin, Texas.
–Steve Krajewski and Hank Kim