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Chickens, clowns and flies model sports safety helmets in the latest print effort for Boeri Sport USA.
One execution shows a close-up of a fly after it has been hit with a swatter. There’s a hole in the fly-swatter, but the insect is alive due to its blue Boeri helmet. Another ad shows packaged chicken meat on a conveyor belt. But one live chicken is still standing—and wearing a black Boeri safe-ty helmet.
A third advertisement shows a young boy knocked out with a bloody nose.
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