Boeing Takes Out Full-Page Ads Before CEO Testifies

What's missing from the copy: an apology

Full-page Boeing ads in notable newspapers
Lion Air Flight 610 and Ethiopian Airlines Flight 302, Boeing 737 Max 8 planes, crashed in October 2018 and March 2019, respectively. Adweek

Ahead of two days of congressional testimony from Boeing CEO Dennis Muilenburg, Boeing has taken out full-page ads in several newspapers. It’s among the first steps the airline manufacturer has taken to regain the public’s trust after its jet, the Boeing 737 Max 8, crashed twice within the year, killing 346 people and leading to the longest grounding in the history of the Federal Aviation Administration.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.