Boeing Takes Out Full-Page Ads Before CEO Testifies

What's missing from the copy: an apology

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Ahead of two days of congressional testimony from Boeing CEO Dennis Muilenburg, Boeing has taken out full-page ads in several newspapers. It’s among the first steps the airline manufacturer has taken to regain the public’s trust after its jet, the Boeing 737 Max 8, crashed twice within the year, killing 346 people and leading to the longest grounding in the history of the Federal Aviation Administration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in