Boeing Seeks a Common Line

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Foote, Cone & Belding here uses a simple graphic element to tie together Boeing and its various units in the agency’s debut advertising for the brand.

Television spots break today, primarily on cable business stations and programming. Print is set for trade publications such as Aviation Week and Defense News, in addition to smaller buys in The Economist and The Washington Post.

TV and print both employ a copy-carrying “horizon line” that runs across the screen and page.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in