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BOSTON Martha Stewart Living Omnimedia [said it has acquired 30-year-old Body & Soul magazine from New Age Publishing, as well as Dr. Andrew Weil’s Self Healing newsletter from Thorne Communications, for $6 million in cash.
“This is another important step in evolving MSO as a ‘how-to’ brand building company offering multiple brands built on expert information, inspiration and products dedicated to educating and improving lifestyles,” said Sharon Patrick, MSO president/CEO.
“Body & Soul provides MSO with the opportunity to both enter a new, promising market and to launch ‘natural living’ as a new ‘omni’ lifestyle category and brand for the company.”