'Body & Soul' Finds a Buyer

BOSTON Martha Stewart Living Omnimedia [said it has acquired 30-year-old Body & Soul magazine from New Age Publishing, as well as Dr. Andrew Weil’s Self Healing newsletter from Thorne Communications, for $6 million in cash.

“This is another important step in evolving MSO as a ‘how-to’ brand building company offering multiple brands built on expert information, inspiration and products dedicated to educating and improving lifestyles,” said Sharon Patrick, MSO president/CEO.

Body & Soul provides MSO with the opportunity to both enter a new, promising market and to launch ‘natural living’ as a new ‘omni’ lifestyle category and brand for the company.”

The magazine will remain based in Watertown, Mass., and CEO Jan Bruce will continue to run the magazine for MSO as the company’s senior vp, publisher and managing director. Editor-in-chief Seth Bauer will stay on as well.

Body & Soul, known until 2001 as New Age Journal, covers organic food, natural medicine, mind-body fitness and women’s spiritual interests. The magazine is published eight times annually and has a circulation of 200,000.

Several publishers in recent years have embraced the healthy-living market. Rodale in 2001 launched Organic Style; this fall, Breathe, the independently published yoga lifestyle magazine, will launch. And in November, Vegetarian Times, published by Active Interest Media, will relaunch with the goal of embracing the broader themes of healthy living through the lens of a vegetarian lifestyle.