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The Body Shop, a retail chain known more for its soaps and beauty products than its advertising, is going online—and a campaign may not be far off for the new e-commerce site.
The company’s new Body Shop Digital division last week tapped Hoffman/Lewis in San Francisco to generate a brand strategy. Billings for the project were undisclosed, but the client said the job could lead to advertising work for the agency.
As part of the assignment, Hoffman/Lewis will identify a target audience and develop the online brand, which plans to be an extension of The Body Shop brand and an online destination for natural and organic products.
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