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A series of TV spots for Bob’s Stores introduces a mannequin-like character known as “The Formal Guy.” The commercials are the first work for the retail clothier by startup Velocity Advertising.
The Boston shop was hired in January for broadcast creative chores for the Meriden, Conn.-based client after a review. Cleveland Communications handles media. Spending is estimated in the $6-7 million range.
A quartet of “Formal Guy” spots, which carry the line, “Real casual. Real brands.
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