Bob Marley's Son Is Pitching His Audio Brand's Sustainability to Compete With Beats

House of Marley blends reggae star's legacy and eco-friendly message

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Although it’s an underdog in an audio space that Beats dominates, House of Marley, co-founded by Bob Marley’s son, Rohan, in 2008, is hoping to woo music enthusiasts and sustainably-minded consumers, alike.

Rohan Marley

House of Marley, which produces sustainably-made headphones, speakers and vinyl turntables, was born from the principles of the reggae legend’s musical vision and respect for nature, but it isn’t resting on celebrity as its sole sales hook. Instead, its marketing team sees the Marley legacy as an entry point that allows the brand to tell its larger story of sustainability.

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