Bob Lutz Out as GM CMO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Bob Lutz is out as chief marketing officer at General Motors, the automaker confirmed today.

He remains with the car giant as vice chairman and adviser.

Susan Docherty takes the wheel guiding GM’s image as vp, vehicle sales, service and marketing operations. She had been vp, U.S. sales.

That change and others were detailed in a company statement today, and the moves follow by three days the abrupt departure of GM chief executive Fritz Henderson, whose duties have been assumed by chairman Ed Whitacre.

GM

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in