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VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global CEO Laura Lang is leaving to become CEO of Time Inc.
Lord's purview will expand to include sister VivaKi agencies Digitas, Denuo, Big Fuel, and Phonevalley, companies whose oversight is included in Lang's responsibilities. Lang starts at Time Jan. 1.
Publicis also announced that Lord will head a "Digital Transformation Team," a group of Publicis executives aimed at developing a strategy for strengthening the digital capabilities of all of Publicis' agencies, including those outside of VivaKi.
Does that mean the holding company is looking to combine sibling agencies? "No, quite the opposite," said Lord.
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