Bob Greenberg

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In the coming year, agencies and clients must begin the process of adjusting to two converging trends in our new marketing landscape. The first is the shift in content delivery. The shift in content from analog to digital is largely completed. The digitization of content changes the media-driven analog model in its entirety, leaving us in an on-demand world of ubiquitous content.

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