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Six agencies have been selected to compete for the Recreational Boating & Fishing Foundation’s advertising assignment.
In the running for the Alexandria, Va., client are Austin Kelley Advertising, Atlanta; Carmichael Lynch and Martin/Williams, both in Minneapolis; The Richards Group, Dallas; Loeffler Ketchum Mountjoy, Charlotte, N.C.; and Long Haymes Carr, Winston-Salem, N.C.
The newly formed nonprofit group is funded through The Sportsfishing and Boating Safety Act of 1998. Through that legislation, $36 million is earmarked for a five-year, nationwide outreach effort–about $7.2
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