Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Zimmerman Gets Feet Wet With Monterey
ATLANTA–The Zimmerman Agency of Tallahassee, Fla., has jumped into the lucrative waters of marine marketing by landing the Monterey Boats aadvertising account, valued a $1 million annually.
The new client represents the agency’s first foray into the boating industry. Representatives of the Archer, Fla.-based boat builder said that was an advantage in Zimmerman’s pitch.
“The fact that Zimmerman did not have previous boating experience was a plus in our eyes,” said Lou Vasquez, marketing director for Monterey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in