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ATLANTA Dialog Telecommuni-
cations has hired Boone/Oakley as its first advertising agency following a review, the shop said.
The Charlotte, N.C. independent shop prevailed in a credentials pitch over local rivals Corder Phillips & Wilson, Wray Ward Laseter, Price/McNabb, Sterrett Dymond Stewart, Planet Central and one other undisclosed agency.
Agency co-founder John Boone credited the account win to previous telecom experience he and partner David Oakley gained while working on Alltel’s Faith Hill campaign while at Interpublic Group’s The Martin Agency in Richmond, Va.
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