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For many, wealth is often connected to a certain gender and race. To shift that narrative, BNY Mellon Wealth Management is telling a different story.
To challenge stereotypes around wealth, BNY Mellon partnered with creative agency Havas New York on a campaign called “Do Well Better.” The effort highlights notable philanthropic and diverse clients of BNY Mellon and shows their purpose-driven ventures and how they leverage wealth to create a positive impact on society.
Themed around the financial firm’s Active Wealth practices, three clients tell their stories through a series of interviews and portraits—shot by photographer Nadav Kander and award-winning filmmaker/director Nadia Hallgren—showing their own active pursuits and how the brand is providing them with resources to make a bigger impact.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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