BMW's Z8 Gets Full 'Q' Treatment




Fallon Promotes Bond Tie-In With a Farcical Look at the Spy Life
CHICAGO–Fallon McElligott proposes that a BMW is instrumental to a secret agent’s mission in a campaign linking the new Z8 roadster with the upcoming James Bond film The World Is Not Enough.
The work, breaking this week, takes a playful look at the Bond mystique, showing over-the-top features of the spy’s car and poking fun at the puzzling behavior of Bond villains.

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