BMW's Western Dealers Begin Creative Review

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LOS ANGELES BMW of North America has launched a search for an agency to handle the creative portion of its Western U.S. regional account, the automaker confirmed.

The 10-year incumbent, Mendelsohn/Zien in Los Angeles, is participating in the review, said a representative for the client in Woodcliff Lake, N.J. Mendelsohn/Zien officials could not immediately be reached.

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