BMW Suggests an Escape From the Stress of Daily Life in This Expansive Road Trip Ad

Spot from M&C Saatchi says turn off your phone and jump on a motorcycle

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Motorcycles. They’re not just for midlife crises anymore!

A new short film promoting BMW’s line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the stresses of modern life.

Thankfully, he has an equally stylish sister to pull him away from his smartphone and take him on a four-day, 400-mile trek across California.

Where are they going? Who knows? But they’re going to look great when they get there.

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