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BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI.
The German auto brand and agency Goodby, Silverstein & Partners trained a machine learning system on more than 50,000 paintings, spanning 900 years of history, and tasked it with creating its own original artwork based on those inputs. The creative then digitally projected the resulting images onto the surface of BMW’s 8 Series Gran Coupe line.
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