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Finalists have emerged in reviews held by BMW Motorcycles, Pep Boys and 1-800-Flowers.
The New York finalists for the estimated $3-5 million BMW business are: Merkley Newman Harty, Grace & Rothschild, Mad Dogs & Englishmen and Lois/EJL, sources said.
The contenders have held strategic meetings with the client. A decision is expected this week, sources said. Ed Robinson, the executive vice president of the motorcycle division, could not be reached. Agencies declined comment.
The business had been expected to go to Fallon McElligott in Minneapolis, lead agency on BMW’s $70 million car account, prior to the dissolution of two-year incumbent Fallon McElligott Berlin here, sources said.
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