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BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted on Monday, it has been viewed more than 3.8 million times on YouTube, and it's likely to be the most viewed video on the BMWUSA channel before the spot ever airs on TV. The video platform added that this is one of the "fastest rising" Super Bowl ads, meaning it's gaining the most views in the shortest period of time.
"If you're going to the Super Bowl with a 60-second spot, there is a lot of investment behind it," said Manuel Sattig, brand strategy and communication manager, BMW of North America.