BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted on Monday, it has been viewed more than 3.8 million times on YouTube, and it's likely to be the most viewed video on the BMWUSA channel before the spot ever airs on TV.

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