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NEW YORK BMW Motorcycles is taking a closer look at roughly 15 agencies that contacted the company after it launched a review last month, said Laurence Kuykendall, community and communications manager at the client.
The Woodcliff Lake, N.J.-based client is searching for a new agency after incumbent shop Merkley + Partners parted with the motorcycle marketer and declined to defend the business [Adweek Online, Feb. 14]. The New York shop has been the brand’s lead agency since 1998.
Billings
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