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NEW YORK BMW said it has narrowed the field of contenders vying for its North American creative chores to MDC Partners’ Kirshenbaum Bond + Partners and Omnicom Group’s GSD&M, with a decision slated for next week.
The other finalists were independent Anomaly in New York and Interpublic Group’s The Martin Agency in Richmond, Va.
The automaker spent $150 million on ads last year, per Nielsen Monitor-Plus. According to the initial brief sent to agencies, however, the automaker will spend about $70-80 million next year [Adweek Online, Aug.
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