BMW Cuts to Finalists

NEW YORK BMW has cut to four finalists in the review of creative chores on its North American account, the client has confirmed.

Moving forward are independent Anomaly and MDC Partners’ Kirshenbaum Bond + Partners, both in New York, Omnicom Group’s GSD&M in Austin, Texas, and Interpublic Group’s The Martin Agency in Richmond, Va.

The automaker spent $150 million on ads last year, per Nielsen Monitor-Plus. According to the initial brief sent to agencies, however, the automaker will spend about $70-80 million next year [Adweek Online, Aug. 5].

Select Resources International in Santa Monica, Calif., is the consultant handling the process.

Failing to advance were WPP Group’s Berlin Cameron/Red Cell in New York, Publicis Groupe’s Publicis in New York, and independents Wieden + Kennedy in Portland, Ore., and Venables Bell & Partners in San Francisco.

Publicis Groupe’s Optimedia continues to handle media buying and planning, which are not part of the current review.

BMW and incumbent Fallon, a Publicis Groupe agency in Minneapolis, split in June as the business was put into play. Fallon had handled the account for 10 years.

BMW is holding a separate review for the estimated $25 million Mini Cooper account, resigned by MDC’s Crispin Porter + Bogusky in Miami two weeks ago so the shop could take on the Volkswagen business. Consultancy Hasan + Co. in Raleigh, N.C., has been hired to oversee the Mini Cooper search [Adweek Online, Sept. 20].