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LOS ANGELES Bob Merlotti, creative leader on BMW’s $30 million Western regional account, has tendered his resignation as executive creative director and executive vice president of WPP Group’s Grey here, according to sources.
BMW declined comment. Merlotti was unavailable for comment, and Betsy Sperry, recently appointed to oversee the agency’s West Coast offices as managing director of Grey San Francisco, could not be immediately reached.
After an emergency meeting of BMW, its Western dealer board members and Grey, it appeared that the creative team was intact [Adweek, Feb.
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