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Ahead of this summer’s Uefa Euro 2020 football tournament, German carmaker BMW has partnered up with the world’s top ranked national soccer team, Belgium. Instead of sponsoring the players, it’s celebrating the country’s empty roads.
BMW has linked up with the Belgian national team since 2012 and will now promote the BMW Belux by flaunting the wide-open roads as the country’s fans stay home to cheer on their team in front of televisions.
Shot on the streets of Belgium at night, the minute-long ad was created by TBWA
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