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It seems as though everyone is getting into nonfungible tokens (NFTs) so carmaker BMW is the latest global brand to test those virtual waters with its “Museum of Sounds” initiative being released in the Middle East.
Created by Serviceplan Middle East, the NFT campaign will see 19 recordings of BMW M engines minted and added into its Museum where they will be immortalized as the brand plans to have 25 electrified models on the road by 2023, all running silently.
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