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BMW Mini will be among the brands that BMW of North America will be advertising in the Super Bowl on Sunday, sources said. This is the first time in 10 years that the carmaker will be running ads during the game.
The German carmaker is expected to air two commercials from Kirshenbaum Bond Senecal + Partners, New York, including one for the X3 crossover. There will also be a separate commercial for the new four-door Mini Countryman, created by Butler, Shine, Stern & Partners, Sausalito, Calif.
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