Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unlike rivals Mercedes-Benz, Jaguar and Lexus, BMW has always passed on holiday sales drives. But this week, looking to boost year-end sales, the German car maker’s dealers are launching BMW’s first holiday-themed ad effort as it battles competitors for share.
Created by Publicis Groupe’s Publicis in New York, the campaign includes two TV spots, radio and print. One spot, titled “Mistletoe,” shows couples kissing, presumably beneath sprigs of mistletoe held aloft by the men. After the last pair smooches, the girl looks up, and the camera reveals that the guy is holding a BMW key over her head.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in