BMW To Break First Holiday-Sales Ads

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Unlike rivals Mercedes-Benz, Jaguar and Lexus, BMW has always passed on holiday sales drives. But this week, looking to boost year-end sales, the German car maker’s dealers are launching BMW’s first holiday-themed ad effort as it battles competitors for share.

Created by Publicis Groupe’s Publicis in New York, the campaign includes two TV spots, radio and print.

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