BMS, Sanofi Stage $40 Mil. Roster Fight For Plavix DTC

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Four agencies have emerged as finalists in a review for the estimated $40 million direct-to-consumer ad launch of Plavix, a prescription heart attack and stroke preventative, co-marketed by Bristol-Myers Squibb and Sanofi, sources said.
The clients confirmed the review but declined further comment. Sources said New York shops Robert A.

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