BMO's Holiday Wrapping Paper Doubles as Ad Space for Women-Owned Businesses

The brand collaborated with agency FCB Canada to help SBOs recover from pandemic-related income loss

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With the holiday season in full swing, the choices of where to shop is endless. However, Canadian investment bank and financial services company BMO is reminding people to support women-owned and small businesses during the biggest time of year for commerce.

As part of its longstanding commitment to helping Canada’s female business owners, BMO Financial Group launched a new holiday-themed initiative called “Wrap the Good.” In collaboration with agency FCB Canada, the brand released a custom recyclable wrapping paper that doubles as ad space for women-owned small businesses.



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