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NEW YORK Accepting the Business Marketing Association’s Communicator of the Year award at the Tavern on the Green here today, John Harrobin, vp of advertising and digital media at Verizon Wireless, reminded the audience that positive interaction with consumers, not just marketing, builds successful brands.
“Our brand’s reputation and vision is not just based on advertising,” Harrobin said, citing factors such as a reliable network and customer service representatives who are familiar with the products and “don’t learn about them from PowerPoint” as the building blocks for corporate growth.
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