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By Matt Surman
NEW YORK–Blum/Herbstreith, facing an uncertain future with client Air France due to the airline’s global agency review, is breaking what could be its last campaign for the airline.
The new print ads from the New York shop promote the airline’s expanded L’Espace service, with upgraded reclining seats for first-class and business-class passengers. The ads show passengers sleeping in comfort, with headlines like: ‘First we wine you. Then we dine you. Then we try to get you to sleep with us.’
Alan Blum, agency president, said, ‘We wanted to preserve the Frenchness, but give it a little more accessibility and smile.’
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