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Yumi Clevenger-Lee, evp and CMO of BlueTriton Brands, knows what shoppers are thinking: Bottled water contributes to plastic waste, which harms the planet.
Nobody, however, wants it to be this way.
“People want to take action and help solve these problems, but they’re also looking for brands to help lead and offer solutions,” Clevenger-Lee said.
To that end, BlueTriton Brands aims to use 50% recycled plastic by 2025 for its entire U.S. portfolio, which includes the bottled water lines Ozarka, Arrowhead, Zephyrhills, Deer Park, Ice Mountain and Poland Spring.
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