BlueLithium Purchases Ad-Serving Tech Company

NEW YORK BlueLithium, which serves more than 4 billion ad impressions per month to a network of 1,000 Web sites, said that it has agreed to acquire ad-serving technology company AdRevolver.

The transaction, subject to legal approval, is expected to close within two weeks.

BlueLithium has been a licensee of AdRevolver’s technology, which provides targeting by channel, geography and demographics, online reporting and automated optimization.

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